VP, Media · The Walt Disney Company
Media executive with 20+ years of experience across entertainment, audience strategy, and modern media transformation. I specialize in connecting business goals, audience insight, and media execution across an evolving platform landscape.
Streaming · DTC · Brand · Performance · Partnerships · Innovation
I started in a negotiating room buying network TV at the upfronts. Two decades later, the rooms are different but the instinct is the same — figure out where the industry is going, build the infrastructure to get there, and bring the right people along for the ride
I've watched this industry go from scatter budgets and GRPs to first-party data, programmatic, and attribution models that actually work. I didn't just witness the shifts; I operationalized them. My focus has always been taking where media is headed and building the infrastructure to meet it there
Relationships are at the core of everything I do. I lead by building high-performing teams through mentorship, hands-on collaboration, and real trust. My goal is to empower the people around me to own their piece of the process so we're always building the next version of whatever this becomes
I've been lucky enough to have been led by the best bosses in the industry and now I look to pass that on. I'm still learning, still building, and still figuring out what the next version of all of this looks like. That's the part I love
I got my media education at one of the biggest agencies in the greatest city in the world — negotiating and buying network, cable, and syndication inventory across every daypart, from upfronts to scatter to sports. That foundation taught me how media actually gets made: the relationships, the leverage, the pace, and the pressure. Over 20 years that evolved into full-funnel planning across global markets, managing national budgets across full annual slates, and working within wider marketing organizations — partnering with creative, brand, PR, research, and digital teams to bring campaigns to life from strategy through execution
The way we reach consumers has fundamentally changed — and I've been part of that evolution at every stage. What started as broad-reach awareness campaigns became full-funnel media strategy built around the entire consumer journey. I've helped build frameworks that connect upper-funnel brand storytelling through mid-funnel consideration and into conversion — across brand, post-theatrical, and corporate lines of business. The shift to DTC reshaped how we think about audience targeting, content lifecycle, and what it means to keep someone engaged long after the first impression. Every touchpoint is an opportunity to move someone further down the funnel, and the media strategy has to work that way from top to bottom
We went from gut-feel media buys and GRPs to first-party data segmentation, multi-touch attribution, and frameworks that actually prove what's working. I helped build the systems that moved us from scatter budgets to precision targeting — connecting audience data to media decisions at scale. On the operations side, the workflows that used to take weeks now run on automation. I'm helping deploy tools that streamline communication, reporting, and cross-platform coordination — modernizing how marketing teams operate day to day. The measurement and the infrastructure have to evolve together, and that's what we're building now
I lead through curiosity, fostering teams where 'always learning' is the baseline. I care about how people think through problems, how they communicate up and across, and how they grow into the next version of their role. The best teams I've been part of were built on trust, real feedback, and the kind of culture where everyone feels ownership over the outcome — that's what I try to create everywhere I go
Coming out of the FOX HiPo program and the FOX/UCLA Management Development Program, I was trained to lead through complexity — and then the FOX-Disney acquisition put that training to the test in real time. I helped build and present 'Retention: A Leadership Challenge,' a live presentation focused on keeping talent stable and morale intact during one of the biggest integrations in entertainment history. Then I became the bridge myself — navigating two cultures, two operating models, and two ways of thinking about media, and helping teams on both sides find common ground. That experience shaped how I lead through any transition: with clarity, with empathy, and with a focus on keeping people moving forward together
AI is the most significant technological advancement of our lifetime — and I'm not waiting to see how it plays out. I'm actively using it every day to bring ideas and vision to life in ways that weren't possible even a year ago. From automating workflows to accelerating creative strategy to rethinking how teams collaborate and communicate, AI is changing everything about how we work. I'm leaning all the way in — not just to automate, but to augment. I'm focused on helping build AI-literate teams that will define the next decade of media
Let's connect professionally and explore ideas together
Reach out directly — I'm always open to conversation
CTO of our house — "what game is still on" — hoping both teams have fun unless it's my kids, Mets, Knicks, or Giants — Breaking Bad is the greatest show of all time